The problem
ISLAND DEVELOPMENT IN PROGRESS
The island's infrastructure, including villas- undergoing construction, hence the necessity of 3D renderings for showcasing the properties and the lifestyle it offers, which revolves around luxury, sustainability, and overall wellness.
VERSATILITY
The sales reps required an all-in-one portable solution to access, sort, and present information about the island, its villas, and availability, thereby avoiding the need for various physical brochures. The objective was to swiftly pique the interest of prospects, tailor the pitch to their particular requirements, and turn them into potential leads. They also had to be ready for both scheduled and impromptu pitches, be it in an elevator, within a potential client's office, or during events.
DIVERSE STAKEHOLDER REQUIREMENTS
In addition to the Sales Reps, the tool had to meet the varying needs of resort brands (each with their unique selling propositions and character), the sales/CRM team of the island management, and the high-net-worth prospects.
• Sales Representatives to identify villas matching the customer's requirements.
• Sales Reps need to be equipped to showcase the distinct character of our hotel resorts in addition to their promotional material.
• Sales Reps need to enable customers to effortlessly assess and differentiate between various villa choices, and have details about their preferred villas emailed to them.
Identifying User Needs
MVP sales application
I began by developing quick, rough prototypes to gather feedback on the features, hierarchy and flow. Once the stakeholders approved the features and flow, I moved on to designing high-fidelity screens and a detailed prototype for review and user testing.
Features & Opportunities
• Compare Selections
Effortlessly analyse and differentiate between various choices and receive details about the cottages that pique their interest via email.
• Overview with Map & List view of all the villas
Obtain an overview of all villas showcased on a map or set out in a list for understanding and identifying the favored villa.
• Filter Villa Search
Efficient filtering of villas to satisfy potential needs while searching.
• Detailed Villa information
Effortlessly analyse and differentiate between various choices and receive details about the villas that pique their interest via email.
• Range Comparison
Evaluate and contrast different villas based on their characteristics and pricing to make a well-informed choice.
Glimpse of the Sales application
Measuring Impact
To understand the impact of the application created I conducted user testing sessions with representatives from the sales team. The sales team members were happy with the outcome and believed that the application would be a huge problem solver in their work life.
Reflecting on the project outcomes
The process was incredibly rewarding. I managed to create a minimum viable product (MVP) swiftly, which not only fulfilled its initial purpose but also uncovered exciting new opportunities. This success mirrored a fast-moving project that actively involved both users and stakeholders, ensuring that their insights and feedback were integral to its development.
Understanding users is the key
A quick MVP might focus on core features, but its success hinges on whether those features align with user needs and pain points. By understanding your end users, you ensure that the MVP addresses real problems and provides genuine value. If the product doesn’t resonate with users or solve their issues, it’s unlikely to gain traction, no matter how streamlined or efficient it is.
Feature mapping
Knowing your users helps in prioritizing which features to include in your MVP. Rather than guessing what might be important, user research reveals which features are critical to your target audience. This allows you to focus on delivering the most impactful aspects first, making the MVP more relevant and potentially increasing user adoption.